Greater Goods Box Branding
As the founder of Greater Goods Box, I launched a subscription box in 2020 with the mission of making shopping from small businesses more accessible and affordable while promoting social responsibility. In this role, I managed all facets of the business, including operations, marketing strategy, package design, copywriting, website design, e-commerce management, shipping/fulfillment and content creation, incorporating my personal illustrations to establish a distinctive brand identity. This experience taught me important skills in organization, time management, and entrepreneurship, as I navigated the challenges of running a business. My work helped build a strong community and engaging brand presence that resonated with socially conscious consumers. To learn more about Greater Goods Box, visit our Instagram.
I launched a business during the pandemic
Launching a small business during a pandemic isn’t taught in school. Although I studied business, it was a major struggle to fight for my dream while not knowing how to navigate a world experiencing a lockdown.
Being the accountant, designer, janitor, packer, social media manager and MORE all at once led me to doubt my own strength. However, with the help of my positive, uplifting community, launch day was a wild success.
I received a message from Shopify that said my store was in the top 3% of stores that launched that week!
I cannot be more grateful. I hope to take this ethical business to new levels through innovative branding and unique designs.
Snippets from the Branding Guideline
