Steve Madden Social Media Artwork

As a freelance digital artist collaborating with Steve Madden's social team, I had the opportunity to celebrate AAPI Heritage Month in May of 2021 by creating hand-drawn maps that showcase some of New York's AAPI-owned businesses, including restaurants, beauty and wellness brands, and retail shops. New York is Steve Madden’s HQ. By highlighting these businesses, we hope to promote and support the AAPI community, and encourage others to do the same. I'm proud to have been a part of this project and to use my design skills for a beautiful cause.

Week 1

Welcome to New York: A Brief Guide to the City’s Abundant AAPI Neighborhoods
Get a closer look at this post below, featuring each of the hand-drawn neighborhoods! The colors used represent the flag colors of each AAPI country.
Iteration 1

Before introducing color, this is the first iteration of the map concept with various attractions drawn within. Includes hand-written text.

Week 2

Asian-Owned Restaurants We Love: A Brief List of our Favorite Spots in NYC
Title slide for weekly Steve Madden Instagram Stories featuring custom hand-drawn maps of each restaurant
Week 3

Asian-Owned Beauty & Wellness Businesses We Love: A Brief List of our Favorite Spots in NYC
Title slide for weekly Steve Madden Instagram Stories featuring custom hand-drawn maps of each business
Week 4

Asian-Owned Retail Businesses We Love: A Brief List of our Favorite Spots in NYC
Title slide for weekly Steve Madden Instagram Stories featuring custom hand-drawn maps of each business

Steve Madden Social Media Artwork

Week 1

Iteration 1

Week 2

Week 3

Week 4

Greater Goods Box